Posts tagged ‘advice’

January 24th, 2010

What is RSS (Really Simple Syndication) and why do I care?

by MaryFrances

According to Wikipedia:


RSS is is a family of web feed formats used to publish frequently updated works-such as blog entries, news headlines, audio, and video-in a standardized format. An RSS document (which is called a “feed”, “web feed”, or “channel”) includes full or summarized text, plus metadata such as publishing dates and authorship. Web feeds benefit publishers by letting them syndicate content automatically. They benefit readers who want to subscribe to timely updates from favored websites or to aggregate feeds from many sites into one place.

As one of our clients put it, “you lost me at ‘web feed formats’ can you start over?”.
If you have a blog, this is all fairly important and if you use our services here at Widget, you’ll end up calling us to ask “where is my RSS feed” at some point, so pay attention!

Think newspapers. Syndication is quite simply broadcasting (an article or cartoon) for publication in many magazines or newspapers at the same time. Ironically, now this term is more often used regarding the content of websites than it is for newspapers.

Really simple syndication comes set up and ready to go on most blogs. On Blogger, for instance if you type in http://blogname.blogspot.com/atom.xml the “feed” will usually automatically come up. That is, if you haven’t changed settings, but we’re assuming here you’re a beginner and you don’t go regularly mucking around in your publishing settings in the back end.

November 22nd, 2009

How sad for you

by Roger L. Main

So I took my car over to my mechanic the other day and I said to him, “My car’s broken. Fix it.” And then I left. Imagine my frustration when I went back two hours later and found that he hadn’t done anything – my car was the only one in the garage and the mechanic hadn’t done so much as pick up a screwdriver. I found him in the office, on the phone to a friend organizing a fishing trip.

What lousy service!

Okay, this didn’t really happen. I completely made it up to highlight a point. I wouldn’t be able to leave the mechanic without a barrage of questions – simply saying “it’s broken” wouldn’t give him any direction – he just wouldn’t know where to start looking. What’s broken? The brakes? The transmission? The engine? The automatic windows? That little thingy on the dashboard that tells you how much gas you’ve got? And for the mechanic to try to diagnose a problem not knowing where to begin would require checking everything, resulting in much wasted time (and expense).

But we’re about computers and websites, not cars, so it’s different, right? Nope, it’s exactly the same. And, with the advent of email, it’s entirely possible for someone to come out of the woodwork, dump an “it’s broken” message on the doorstep and then disappear, only to be disgruntled later when they find that the problem has not been resolved.

I’ve done technical support and it is, at times, crucial to hold the person’s hand and walk them step by step through the program to try to resolve the issue. In fact, it’s a necessary part of the whole support process. I’ve never come across the “too stupid to own a computer” scenario (http://www.snopes.com/humor/business/wordperfect.asp – for a little light humor at a pervasive tech support myth) but I have received my fair share of customers complaining “it’s broken” and then promptly leaving the shop.

My first response to an “it’s broken” message (apart from a cynical “how sad for you” muttering under my breath) is “what’s broken?” Remember that many of our clients have come to us with pre-existing sites and I don’t know the ins and outs of these sites like I do with the ones that I’ve developed (and even then it may have been months or even years since I looked at that particular part of the site – do you remember what you had for lunch on the 21st of May, 2002?). Sometimes the site has a third party component (like an Ecommerce add-in, for example) that I don’t know back to front, either. So sometimes I need a little hand holding. Here are a couple of tips for reporting problems to help us to help you (after all, that’s what we’re about: we make time for small business).

October 13th, 2009

5 Insider Secrets For Writing With Confidence by Ali Hale

by MaryFrances

Found at pickthebrain.com some fabulous pointers for anyone who wants to blog (I especially enjoyed “The first draft of anything is crap.” – read through the jump!

I’m a professional writer. I work for blogs and the occasional magazine, and in the past I’ve written for clients who wanted website copy. My fiction has also been published, including a couple of competition prizes. Small successes, perhaps; but even these wouldn’t have happened without a strong level of writing confidence.

Since I write for a number of blogs, I often get questions from would-be writers. Something which crops up frequently is a lack of confidence. Many (surprisingly good) writers never send pieces to an editor, or agonise over every post they write on their own blog.

It doesn’t need to be that way. Good writing isn’t the preserve of a few lucky individuals – after all, none of us were born able to write! And, in the 21st century, many stifling grammatical “rules” no longer apply. You’re free to write in your own voice and your own style … and you can enjoy it. Here’s how:

Treat Writing As a Skill
Now, I’ll admit that some people do seem to be natural-born writers, just as others have an innate talent for music or art. Writing is a skill, however – one that can be learnt. This could include

The technicalities of writing (like where to put a comma and how to ensure subject-verb agreement). If your grasp of grammar is shaky, there are lots of books that can help.
Writing style and fluidity. An evening class or a correspondence course, where you get feedback from a tutor, can help you to develop stylistically.

Voice and purpose. One of the most important things to learn in writing is how to tailor a piece to an audience. This means learning how to write in different tones, from chatty to professional to motivational.

Good writers spend time learning and honing their craft, which gives them true confidence – because they know their skills are up to scratch.

Practice Regularly
If you’ve ever learnt to play an instrument, or studied a foreign language, you’ll know how important it is to practice. Even if your first attempts are faltering, you quickly get better. It’s just the same with writing: the more you write, the better you’ll become.

Read the rest of the article….

October 2nd, 2009

The Numbers Just Don’t Add Up

by MaryFrances

Here’s a fabulous article on web statistic numbers! I have just begun realizing this myself – with 5 different analytics programs, I often get 5 completely different numbers!

How can that happen? Well, if you think about it, statistic programs are counted on to weed out spiders and crawlers (which are “finding” your site electronically – but are not real visitors) and they are trying to get rid of repeat visitors. So, the statistics can vary – a lot.

So, why are they still helpful. Look to them for trends – not the actual stats. I do tend to rely more on my web hosts actual “numbers” for visitors than I do Google analytics (mostly because the former is higher) but Google analytics makes it easier to look at and track trends.

I know it’s frustrating, but the Internet is NOT a perfect place.

September 19th, 2009

Venting about Web Design companies who rip people off

by MaryFrances

I started this company as a work at home Mom – as a sideline. It’s definitely NOT a sideline anymore (yay) with my husband by my side and two new part time employees but I haven’t changed my rates much in 9 years. Why? Because it’s enough!! What I make and what I charge for what I do covers my time and my expertise.

Why am I venting?

Because yesterday I had one of those professional experiences that really pisses me off. I went into a neighborhood store (who’s name shall be preserved to protect the innocent) and they said “I’m sorry we close in 5 minutes”.

I commented that their website said they were open an hour later and they said “oh, it costs $300 to update our website so that’s wrong and we close earlier”. WHAT?????

Their website is html – boring, easy – as easy as me typing a sentence right now – we charge $15 for small updates (our quarter hour minimum). Whatever justification their web company has for doing what they’re doing, it is a COMPLETE RIP OFF! Now, maybe that company doesn’t want to do updates so they charge crazy rates to discourage having anyone go back to them.

August 27th, 2009

Check this out if you don’t want to sound “outdated”

by MaryFrances

From:
12 Words You Can Never Say in the Office by Carolyn Duffy MarsanTuesday, August 25, 2009

We’ve put together a list of outdated tech terms, phrases that you shouldn’t be using at work anymore because they will make you seem old. This is especially true if you’re looking for a new job. For example, on an interview, you should be talking about “cloud computing,” not “ASPs” even though they are basically the same thing.
This list is useful for 20-somethings, too. Now when the senior person in the office uses one of these terms, you’ll know what he’s talking about.
1. Intranet
Popular in the mid-90s, the term “intranet” referred to a private network running the Internet Protocol and other Internet standards such as the Hypertext Transfer Protocol (HTTP). It was also used to describe an internal Web site that was hosted behind a firewall and was accessible only to employees. Today, every private network runs IP. So you can just use the term virtual private network or VPN to describe a private IP-based network.
2. Extranet Read the rest of the article…

June 30th, 2009

Why flash looks great, but should be used with care (or not at all)

by MaryFrances

I just ran across this article “Don’t Use Flash this way, or how to ruin your site with flash“. Not only do I agree with all of her points, but I’ll caution in a few other areas too.

If you design your site in Flash, you’re forever at the mercy of the designer. You MUST have the source file to ever make edits and that will need to be done by someone who knows Flash, owns the version it was created in, etc. I currently have this nightmare with a client and I’m really hoping they don’t have to completely rebuild their site.

Search engines can’t find you – unless the person who designs it really knows what they’re doing. However, in my experience, most Flash designers are artists and not web people or they wouldn’t do an entire site in Flash anyway.
Also, the use of Flash usually doubles the cost of your site – it looks good, but does it look THAT good?
June 25th, 2009

FREE listing on Google Maps – why wouldn’t you do it?

by MaryFrances

I was in a seminar recently and I mentioned that you could have a free listing on google with a map to your location. Everyone was dying to know how! It’s really simple, just follow these steps and, best of all, it’s free!

First, you own your listing, they’re just waiting for you to update it. So, go to the Google Local Business Center and register your business. Verification is required. Use the telephone verification method, if it is available. (Google will show you a PIN on the PC, then they’ll call your number, and you enter the PIN. Takes 20 seconds). This is by far the easiest method. It’s free, and you do not have to buy Google Ads. AND it will overwrite whatever Google Maps is currently showing. If it’s a new business, you’ll see the changes right away. If you’re making changes they just ask you to verify again

On the “more info” page, at the bottom is a link that says “Business Owners: Add/Edit Your Business” and a link to the LBC above. Most people don’t know this link is here, probably because it is often below the fold on the page. Google really should make this link more prominent.

They have recently added statistics so you can see how many people click on your information as well as coupons! I think this is a great option – you can put a coupon on your map listing for free! What a great idea if you have any sort of retail establishment (imagine a pizza coupon!).

-From our June Newsletter – be sure to sign up if you want this emailed to you!

March 4th, 2009

Extreme Encouragement – all you need to be successful

by MaryFrances

I’m a big fan of Christine Kane (singer, songwriter and coach) and I thought this article was particularly great when so many people are either out looking for work or starting a new business – why not take this opportunity to pursue a dream!

How to Be an Extreme Encourager
by Christine Kane

Many years ago, when I first shared my dream of being a songwriter with one of my best friends, she knitted her brows and said, “Huh?”

I can’t say I was deflated by all of the warnings that followed. After all, I had always been surrounded by this kind of “practical thinking.” In fact, I probably shared my dream with her just so she’d talk me out of it.

During this fumbling stumbling time in my life, I met a man who became an unlikely best friend and mentor. He was a brilliant jazz musician, and he could do pretty much anything on the computer.

One night, after he performed at a local jazz club, we were walking towards my car. I told him my dream of being a songwriter. Without even blinking, he said, “Honey (he always called me Honey), you’d be a fabulous songwriter. That’s perfect!” And he meant it.

At that moment, I felt like I was falling into a soft clean bed. I had never experienced such direct and truthful encouragement without a single “practical” warning attached to it. This friend set me free by offering one simple thing:

Encouragement.

Fast forward many years and successes and failures later. I’m surrounded by encouragers. I’m sure there are doubters around. But they don’t register anymore.

Also, I have become an extreme encourager myself.

I’ve observed extreme encouragers. I’ve also recognized some traits that they all have in common. Here they are:

· An extreme encourager lives by example

The best encouragers are the ones who live it. Whether they’re just getting started, or they’re veteran risk-taking creativity-living wild-women – the encouragers are the ones who want a bigger life for themselves and are willing to “go there.” This is why my jazz musician friend could simply offer encouragement when my other friend could not.

· An extreme encourager actively listens

Encouragers know that encouragement doesn’t mean you just tell people to “buck up” or “get over it.” They know how to listen. This means looking at the speaker, listening to her, setting agendas and judgments aside, and honoring the speaker as a wise soul.

· An extreme encourager avoids clichés

Avoiding clichés is actually a result of actively listening to someone. Being an extreme encourager doesn’t mean that you blindly tell people “You can do it!” or “Let go of fear!” It’s deeper than that. It’s seeing the truth of the other person, especially when they cannot.

· An extreme encourager acknowledges the hooglie-booglies, but doesn’t focus on them

We all have the hooglie-booglies. These are the voices that tell us we can’t, or we shouldn’t, or we’ll fail, or we’ll look stupid. An encourager doesn’t focus on those voices because she knows they they’re trying to hook her. An encourager simply acknowledges that the voices are there and that you can’t make them go away by arguing with them. An encourager knows that those voices aren’t the truth. They only SEEM like the truth.

· An extreme encourager remembers that no one knows what’s best for anyone else

An encourager knows that we are all wise and that sometimes we make choices that might not seem so wise. An extreme encourager calls out our deepest desires and then helps us see the thoughts and fears that hold us back.

· An extreme encourager accepts miracles, grace and mystery as the deeper truth.

Extreme encouragers are often mystics of sorts. They know that the so-called “woo-woo” stuff is more real than the so-called “logical” stuff. They celebrate the divine as a simple fact of everyday existence and don’t get caught up in the “prove it” mindset.

· An extreme encourager knows that you can develop the needed character traits as you go

In other words, she knows you’re ready now, even if you’re not perfect yet! I shudder when I read advice that discourages people from trying something because of character traits “required” in advance. “You shouldn’t blog if you’re not disciplined.” “If you don’t have focus, you can’t be a writer.” Most of the successful people I know developed these traits as they went. I certainly did. Encouragers understand the huge potential for growth in each human, especially when someone begins to follow her heart.

—————

I’m grateful to the encouragers! And I’m grateful to be able to pass it on to others – either my friends, or to women in my retreats or my coaching clients!

Who has given you the encouragement you needed in your life? And do you pass it on now?

Performer, songwriter, and creativity consultant Christine Kane publishes her ‘LiveCreative’ weekly ezine with more than 4,000 subscribers. If you want to be the artist of your life and create authentic and lasting success, you can sign up for a FRE*E subscription to LiveCreative at www.christinekane.com.

January 21st, 2009

Time to hire help?

by MaryFrances

I had a client suggest that maybe it was time I hired someone this week (we’re just a little behind folks, I promise we’ll catch up!). But I had to laugh when this article appeared in my inbox. I think it probably rings true to a bunch of us!

7 Signs It’s Time to Hire Someone by Christine Kane

I remember the first time I hired someone to mow my lawn for the summer. I was a tried-and-true D.I.Y. gal. I prided myself on it.

The only problem was that I freakin’ couldn’t stand mowing the lawn. I’d dread it all week. And even though I was happy once it was done, I started dreading it again the very next day!

At that time, I was studying several financial and business books. I began seeing my songs as my assets. I realized that the simple act of writing a song like “No Such Thing as Girls Like That” could pay me – in the long run – WAY more than the money I saved by mowing my lawn.

In other words, I learned how to value my work in the world. I learned how to act on that value. It was scary for sure. (The voices in my head shrieked at me to just bite the bullet and do my own lawn!) But that one act taught me so much about success and the value of my time.

These days I’ve taken it to a much bigger level, and I have a small team working for me.

Now that I’m coaching people, I gently teach them these new ways of valuing their time as they expand into more success in their own lives.

Here are 7 signs that it might be time for you to hire some help…

  1. You don’t have enough time to do the thing you’re best at. What are you good at? What do you want to be good at? How much time do you actually spend doing that thing? If you’re running around getting menial tasks done – and you have no time to pursue your passion, or engage in your high-pay-off, high-delight activities, then ask yourself why. Even if you let go of one item (like shoveling the snow) you’re telling the Universe the value of your time. (And you know what? The Universe always says Yes.)
  2. You resent people who don’t struggle. This is a big one. If you hold resentment for people who live life with joy and ease, this could be telling you that you are waiting for rescue. That just leads to more struggle. Only YOU are in charge of whether or not you struggle. Rescue yourself and learn what true empowerment feels like.
  3. You’re worried about the economy Waiting for the economy to get better before you’ll hire someone? Why not become a part of the solution and use your money to improve the economy? While everyone else is pulling back and firing people – you can experience what it’s like to be the change you wish to see in the world!
  4. You think that no one can do it as good as you. If you just shouted “Amen Sister!” – then please step away from your computer. Go to the bathroom mirror. Look into that mirror and say the following aloud: “I have a bit of a control issue.”
    The belief that no one can do it better than you serves only to keep you in the role of the Martyr. Unless you are, say, a brain surgeon, then there are many people who can (and will) do it as good as you.
  5. You’re not playing to win. You’re playing not to lose. Ask any coach or athlete about this.
    When you play to not lose, all you’re doing is surviving, relying on yourself and hoping no one notices you. When you play to win – you take risks, you keep your mental attitude strong, you rely on the team, you look for the goal. Decide that you want to play to win.
  6. You’ve used this phrase at least once in the past week: “By the time I show someone how to do it, I could just do it myself.” This is a classic phrase of someone who refuses to succeed. It’s the mantra of the struggle-addict. Learning how to delegate is empowering. Not just for you, but for others as well. Besides, when you show them how to do it once, they can keep on doing it so you don’t have to! 7 – You dread certain things so much that they don’t get done.It’s okay to not enjoy aspects of your work or your life. (Most musicians don’t like doing their own newsletter, for instance.) This is the exact thing you can hire someone to do.

What items do you dread? No matter what they are, when you get them off your plate, you’ll experience more energy just knowing they’re getting done – and you don’t have to worry about them anymore!

Performer, songwriter, and creativity consultant Christine Kane publishes her ‘LiveCreative’ weekly ezine with more than 4,000 subscribers. If you want to be the artist of your life and create authentic and lasting success, you can sign up for a FRE*E subscription to LiveCreative at www.christinekane.com.